That’s a great question with a silly answer.
While the founding partners were working together years ago in Sydney, Damian mentioned the painting from the movie ‘Ghostbusters’, to which Matt replied that he hadn’t seen the movie. ‘What? I mean…. What?’ After a short debate that probably involved exclamations like 'You haven’t seen one of the seminal movies of the 80’s?' and 'What kind of disgusting monster are you?' it turned out that Matt had heard the word ‘Ghostpistols’.
They laughed hard at this. What a ridiculous name. What kind of a movie would Ghostpistols be? Who would star in it? Rick Moranis obviously, but who else?
Before long, ghostpistols had become a running joke.
‘That sushi was good, but it wasn’t as good as Ghostpistols.’
‘Wait, didn't that actor play the levitating fisherman in Ghostpistols?’
‘I had a chilled weekend thanks...went for a surf and watched Ghostpistols.’
So, when it came time to start an agency, they considered many good, solid, logical options, but there was only one name they were going to call Ghostpistols, and that's Ghostpistols - A running joke that ran so far it’s now a legal entity in the state of California.