Lynx
72andSunny, AmsterdamWe encouraged guys to experiment with their look by turning an empty space in Dublin into a branded 3-month FIND YOUR MAGIC experience. Highlights included a bespoke augmented reality “Magic Mirror”, personalized Daily Fragrance packaging and motivational events hosted by local celebrities.
Fun Fact: While the shop was open our hashtag - #findyourmagicshop - was more popular than #dublin.