72andSunny, Amsterdam

We encouraged guys to experiment with their look by turning an empty space in Dublin into a branded 3-month FIND YOUR MAGIC experience. Highlights included a bespoke augmented reality “Magic Mirror”, personalized Daily Fragrance packaging and motivational events hosted by local celebrities.

Fun Fact: While the shop was open our hashtag - #findyourmagicshop - was more popular than #dublin.

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