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Old Spice

Wieden + Kennedy, Portland

Old Spice wanted to find a way to thank customers who had written nice things about them on Twitter. The answer was blindingly obvious- create a time-travel portal, travel into the future and return with personalized proof of Old Spice user's future success. Which we did, all within budget.

Fun fact:  The half-eaten corndog recipient was later burgled and his corndog was the only thing the burglars took, ‘It’s proof our campaign worked’ we said, in the hope it would console him, it did not console him.