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Jordan Brand
Westbrook Why Not?

To launch Russell Westbrook’s Why Not 0.5’s, we built a campaign around, you guessed it — ‘Why Not?’. The shoe’s name, and Russ’ foundation whose mission is to ‘inspire the lives of children, empower them to ask ‘Why Not?’, and teach them to never give up’.

We concepted, and directed this journey into the mind of 10 year old Ziggy, as he wonders whether he could grow up to play like Westbrook. Spoiler, Russ says ‘why not?’.

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