Lagunitas Brewing Company
IPNA Launch
We helped Lagunitas launch their IPNA — the world’s first Non-Alcoholic IPA - which would arguably be the world’s toughest sell if it were not for the fact that the beer is actually delicious.
This lo-fi campaign kicked-off for Dry January and various campaign elements continued to remind the audience throughout the year.
This lo-fi campaign kicked-off for Dry January and various campaign elements continued to remind the audience throughout the year.
![](https://freight.cargo.site/t/original/i/c5261db6c71f48a9bb93d7c3e369677d495e66d9745275576d8ae5e6fe573131/IPNA_Carousel_Universe_01_1500px.jpg)
![](https://freight.cargo.site/t/original/i/f3aed6ee6061d1c3e41f30b70d15f2c07d670f99f3105a60f50cd11b995b9bb7/IPNA_Carousel_Universe_02_1500px.jpg)
![](https://freight.cargo.site/t/original/i/ac5a46071035933f8a6436a026d4d41b8e2744c5a68a2264ae7c95f912095539/IPNA_Carousel_Universe_03_1500px.jpg)
![](https://freight.cargo.site/t/original/i/a46a3b06efa45bb450d4250dea1be46d50ada48f3548288f9e62bfa64fd5666d/IPNA_Carousel_Universe_04_1500px.jpg)
![](https://freight.cargo.site/t/original/i/f4016af4c67a6498bdd9a720c97f05eed9f7d8c5ccf0b1127ab72a5126fc90a0/IPNA_Carousel_What_01_1500px.jpg)
![](https://freight.cargo.site/t/original/i/0fd52cb261fa082a359cef400f9cd8a32967b075922cc0c1e54e85eccf7c9726/IPNA_Carousel_What_02_1500px.jpg)
![](https://freight.cargo.site/t/original/i/81303d824782a34eb0fc121d8cbcece5b5a348e20fefc6100cbb87fa1ca67642/IPNA_Carousel_What_03_1500px.jpg)
![](https://freight.cargo.site/t/original/i/b92afaf8d2898baa901de438103a551c6da43b3053a64b88634c61f840f619f8/IPNA_Carousel_What_04_1500px.jpg)
Above: Carousel style ads encouraged people to engage with long headlines. Below: Digital films showed that you could have your evening and your morning.
Below: Meme-style ads helped raise awareness by being plain dumb. Oh and we created the music ourselves.
Above: Stop-motion :06 pre-rolls literally rolled. Below: And a small truck-full of static ads run throughout the year
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![](https://freight.cargo.site/t/original/i/e1b531471da638704c1000eb0f0dd781d99f9245c2e279dc8468a45583c70a3c/IPNA_B2Social_Dancing_2048x2048.jpg)
![](https://freight.cargo.site/t/original/i/9970a35a54cdc907ca463ce07597af94d86d7e7f6a2b16c1af8d06996525d603/IPNA_B2Social_Baby_2048x2048.jpg)
![](https://freight.cargo.site/t/original/i/f82ea56fe5da158ee7c544762add2e14a66e36639959d7e473b167b348b712fe/IPNA_B2Social_6AM_2048x2048.jpg)
![](https://freight.cargo.site/t/original/i/c452401b3a0a3da5b0d9fd66d4165b2c7824c5e77b1ed26fe02e06cdf2b617a2/IPNA_B2Social_Finally_2048x2048.jpg)