Samsung

72andSunny, Amsterdam

How do you create a 'teaser' for the new Galaxy 7, before the phones capabilites have even been confirmed? No need to answer- rhetorical question. We created a campaign that looked back at the past in order to build excitement for the future.

Fun Fact: The video had 37 million views in the first week.  


The film was played live at the opening of Samsung's Key Note Conference. However in this version, when the VR user reached for the spinning black box at the end of the film, it triggered the ‘unboxing’ of the entire stage and revealed the new Galaxy 7.