Not everyone has access to a great mountain. You can't even 3D print a mountain yet- they're way too big. So to get mountain-less people stoked for the first snowfall, we had O'Neill's pro-team ride through Montreal to prove you don't even need slopes.
The film was shared on all brand and team-rider social channels encouraging viewers to #ridemore. The Tumblr site we built aggregated all the user generated content and the best entries won free O'Neill gear.
While shooting with the O'Neill team we also captured stills and created toolkit assets for print, social posts and in-store posters.